Astana case study

Astana image

A multifaceted
cross platform approach
promotes city EXPO

Astana

The challenge

The city of Astana, Kazakhstan, was the host of EXPO 2017. This prestigious event has been steeped in scientific advancement and innovation since the inaugural London exhibition in 1851.

CNNIC was tasked with raising awareness of the Expo, which ran from 10 June – 10 September, attracting visitors to Astana, and promoting the theme of sustainable energy. With the overall mission being to educate, excite and engage multi-layered audiences.

default

The solution

The Future Energy theme gave insights into green energy initiatives from all over the world.

To maximise engagement with this diverse movement, we architected an intricate cross-platform approach with many points of entry to stories across digital and TV.

Impact

icon for impressions
 
8+ million 
 

Banner impressions 

TV icon
 
2+   thousand
 

Total TV units

icon for page views
 
840 thousand
 

Page views

facebook icon
 
445+ thousand
 

Facebook reach

Your story starts here 

Want to engage audiences of 750 million, license content or create authority around your business?