Astana Case Study

Astana image

Astana

A multifaceted cross-platform approach promotes city EXPO

Sector

Travel

Objectives

Brand awareness | Market growth

Challenge

The city of Astana, Kazakhstan, was the host of EXPO 2017. This prestigious event has been steeped in scientific advancement and innovation since the inaugural London exhibition in 1851.

CNNIC was tasked with raising awareness of the Expo, which ran from 10 June – 10 September, attracting visitors to Astana and promoting the theme of sustainable energy. With the overall mission being to educate, excite and engage multi-layered audiences.

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Solution

The Future Energy theme gave insights into green energy initiatives from all over the world.

To maximise engagement with this diverse movement, we architected an intricate cross-platform approach with many points of entry to stories across digital and TV.

Results

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8+ million 

Banner impressions 

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2+   thousand

Total TV units

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840 thousand

Page views

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445+ thousand

Facebook reach

Services this project covered

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