Brand solutions

Our difference

CNNIC’s mission is to deliver the best creative solutions in the world. So, our success depends on yours. We bring data, business intelligence, distribution and considered creative choices into one smart strategy. Our global brand studio, Create, produces integrated campaigns as a full-service creative agency. Proud of our editorial ethos we come fresh to each client mission - motivated to find the stories that matter.

Switched on engaged audiences

Expect our work to be thoughtful, nuanced and strategic – designed around key passion points of the highly engaged audiences we can guarantee. We are everywhere consumers are and our portfolio is diverse, offering a new generation of platforms that navigate the increasingly complex way you need to engage with audiences across the globe.

Responsive campaigns, progressive results

Thriving on collaboration with clients and the ever-evolving CNN-TURNER network, no two projects are alike. They launch and progress uniquely across platforms as we monitor and tailor campaigns in real time.

Captivating editorial

Originated by the network's editorial group, CNN Vision, our compelling suite of feature and lifestyle content draws on the core values of our heritage in news-gathering, delivering entertainment with integrity and invention. From long-form documentaries to short films and bite-size digital formats, we offer brands absorbing alignment opportunities across genres and screens.

Nicki Shields presents this monthly guide to the rapidly evolving sport of Formula E, going beyond emission-free city racing to cover the latest on zero-carbon transport and the electrification of our world.

With the help of a famous expert in their field, CNN Ones To Watch shines a spotlight on the up-and-coming creative talents set to be the next big names in culture and the arts.

The story behind the Louvre Abu Dhabi which finally opened its doors on 11 November 2017. Ten years in the making and the culmination of the UAE’s cultural ambitions, CNN Vision takes viewers inside the museum for the first time.

Urbanisation, climate change and population growth; this inspiring series explores the cutting-edge projects that combat the huge environmental pressures caused by our ever-expanding cities.

Indispensable insight for travellers, exploring the issues, trends and innovations of the travel industry. The award-winning, must-see guide to ‘living’ on the road, framed by the inimitable style of Business Editor at Large, Richard Quest.

The inspiring stories behind the inventions and technological breakthroughs that re-shape our world; a celebration of human ingenuity.

The continent's brightest young minds set the cultural agenda in African Voices. We meet the trend-setters and influencers creating new sub-cultures in travel, fashion, art, music, technology and architecture.

From inside the pit lane and the paddock on race weekends, The Circuit delivers the very best monthly coverage of Formula One; the drivers, teams and technology fuelling the F1 phenomenon.

Cinematic storytelling

Great Big Story is devoted to optimistic and emotionally resonant cinematic storytelling. Our studios create and distribute micro docs and short films, as well as series for digital, social, TV and theatrical release, partnering with brands to uncover the stories that spotlight their values to our global audience.

Brand solutions

Drawing deeply on our storytelling and production heritage, our brand solutions traverse format and platform, seamlessly delivering against bespoke campaign objectives.

Sponsorship

We’re so much more than a trusted 24-hour news broadcaster. We also have an ever-expanding collection of premium lifestyle brands and content available for sponsorship, developed by CNN International's editorial production unit CNN Vision.

Explore sponsored editorial

Programmatic

The buying power of programmatic advertising combined with our advanced audience extension tool AIM+ builds solutions that sustain engagement. We can now target audience groups far beyond our network borders.

Production

Whether looking for editorial alignment, branded content solutions or high impact cinematography, we provide production strengths for clients across video, social, mobile, features, VR and beyond.

Native content

Our digital audiences spend the same number of seconds viewing native content as they do editorial coverage. Online, on air, on mobile, on social – we craft insightful content that blends organically.

Advertising

Communications and creative expertise, underpinned by rich audience data. We create, track and tailor award winning advertising that delivers across multiple formats and platforms.