CNN and Hyundai Embark on New Campaign

CNN and Hyundai Partner for New Campaign

CNN and Hyundai Motor Company embark on a new campaign exploring innovations in transport and mobility.

October 29th, 2020

Saved By the Future Logo


CNN International Commercial and Hyundai Motor Company are partnering on a cross-platform campaign that explores how innovation will change the way we will live in the future.


Read excerpts below and the full press release here.

CNN will deliver a creative mix of advertising, branded content and sponsorship solutions to bring to life Hyundai’s vision on human-centred mobility through stories that will engage and inspire CNN global audiences.

The campaign’s branded content component includes three films produced by CNNIC’s global brand studio Create that will convey Hyundai’s messages around the new paradigm of electric.

“Our premium storytelling and deep insight into stories that engage with global viewers has enabled us to create fascinating content about new mobility technologies .”

Rob Bradley, Senior Vice President, CNN International Commercial

The partnership also includes Hyundai’s exclusive sponsorship of two editorial initiatives ‘Saved by The Future’ and ‘Time Transformed’. Launching across CNN International TV, digital and social platforms, the series explores transport and mobility innovations set to transform our cities, economies and societies in the next ten years.

“Collaborating with CNN International Commercial will be an exciting opportunity for Hyundai Motor to share a glimpse into the future of mobility as we envision it.”

Wonhong Cho, Global Chief Marketing Officer of Hyundai Motor Company

Read the press release here.