CNN Expands Marketplace franchise

CNN Expands Marketplace franchise

CNN International increases business coverage with expansion of CNN Marketplace franchise

May 19th, 2021

Marketplace Asia and Marketplace Europe Logo

New programming across TV and digital platforms to focus on the new era of doing business in Asia, Europe and Middle East.

Read the full press release here.

As the world looks to the future and new ways of doing business, CNN is launching cross-platform programming to cover the macro trends impacting Asia, Europe and the Middle East and profile the regions’ key industries and corporations.

Starting this coming weekend, CNN Marketplace Asia and CNN Marketplace Europe will begin airing on CNN International, with CNN Marketplace Middle East to launch later in the year. These monthly shows, and dedicated new sections on CNN Business, will inform CNN’s global audience of business leaders and decision-makers about the recovery following the pandemic, analysing the new economy and ways of working driven by innovation.

Across all platforms, the CNN Marketplace franchise will be packed full of in-depth interviews, reporting and analysis about the very latest sector and regional trends in areas such as technology, sustainability, automotive and mobility, health and medicine, energy and e-commerce. As trade and business events return in the future, viewers can expect on-the-ground reporting and coverage from the CNN Marketplace franchise.

“By expanding our Marketplace franchise across multiple regions and platforms, we are responding to our audiences’ desire to know more about both the disruptors and the disrupted as the world of global business enters a new era.”

Ellana Lee, Senior VP, CNN International, Managing Editor for Asia Pacific & Global Head of Features Content

CNN Marketplace Asia will be presented by Selina Wang and Kristie Lu Stout, with the first show looking at some of the biggest e-commerce players in the region as they discuss the possibilities of digital transformations and the acceleration of e-commerce adoption globally.  CNN Marketplace Europe will be presented by Nina dos Santos and Anna Stewart, and kicks off with an in-depth look at the continent’s revolution in transportation covering innovation in the automotive sector and the increasing business use of drones. Details will follow in the coming months about CNN Marketplace Middle East.

Read the full press release here.