CNN Travel Editors Note

CNN Travel - A look ahead to 2019 - immersive content and audience experience

CNN Travel Editors Note

By Brekke Fletcher, Executive Editor, CNN Travel

CNN Travel aims to inspire and inform its global audience through authoritative and experiential narratives with a sophisticated sheen and visual signature. Our emphasis is on compelling storytelling, with constant updates so our coverage is timely and essential. The world is as small as it has ever been in the history of time, so there’s never been a more exciting opportunity to share the world with our audience, with intelligently reported articles, high-quality videos and immersive images, transporting audiences to the places they long to visit. Knowing that the CNN Travel audience is travel-obsessed and ready to book, our primary goal is to get them to #gothere, which is CNN’s global mantra.

Our coverage is best-consumed on mobile devices and is tailored to busy professionals who toggle between the latest news, essential cultural happenings, luxury trends and holiday and business travel planning. Our 2019 efforts are around helping our audience choose their ideal holiday destinations, with a new digital planning interactive that will take our audience to the best destinations based on the time of year. When to book your ski vacation at one of the world’s the finest resorts, where to find peace and solitude, the newest restaurants and hotels, and how to enjoy museums, landmarks, temples and the great outdoors. We’ll also be unveiling new business traveller destination guides, encouraging our audience to add a day or two to a business trip to get the most of their time and travels.

For example, the ski enthusiast who wants to find the freshest powder on the planet? We’d send them to Hakuba in February via bullet train from Tokyo. A business traveller on his first visit to Tokyo? We’d make sure he checks in to the Hoshihnoya Tokyo to experience the finest Japanese design and hospitality to be found in the capital.

Later in the year, we’ll help our readers plot and plan the best experiences in Japan during the 2020 Summer Olympics in Tokyo, so no one misses out on this once-in-a-lifetime opportunity to see Japan.

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