CNN Travel - A look ahead to 2019 - immersive content and audience experience
By Brekke Fletcher, Executive Editor, CNN Travel
CNN Travel aims to inspire and inform its global audience through authoritative and experiential narratives with a sophisticated sheen and visual signature. Our emphasis is on compelling storytelling, with constant updates so our coverage is timely and essential. The world is as small as it has ever been in the history of time, so there’s never been a more exciting opportunity to share the world with our audience, with intelligently reported articles, high-quality videos and immersive images, transporting audiences to the places they long to visit. Knowing that the CNN Travel audience is travel-obsessed and ready to book, our primary goal is to get them to #gothere, which is CNN’s global mantra.
Our coverage is best-consumed on mobile devices and is tailored to busy professionals who toggle between the latest news, essential cultural happenings, luxury trends and holiday and business travel planning. Our 2019 efforts are around helping our audience choose their ideal holiday destinations, with a new digital planning interactive that will take our audience to the best destinations based on the time of year. When to book your ski vacation at one of the world’s the finest resorts, where to find peace and solitude, the newest restaurants and hotels, and how to enjoy museums, landmarks, temples and the great outdoors. We’ll also be unveiling new business traveller destination guides, encouraging our audience to add a day or two to a business trip to get the most of their time and travels.
For example, the ski enthusiast who wants to find the freshest powder on the planet? We’d send them to Hakuba in February via bullet train from Tokyo. A business traveler on their first trip to London, we’ll make sure that they know the best dinner in town to impress clients (it’s at La Dame de Pic at the Four Seasons Trinity Square). Want to tack on a few extra days after business in Melbourne? Or check out the giraffe reserve that Richard Quest visited in Nairobi? How about a day trip to Puebla from Mexico City? Or planning a spring getaway to the Caribbean?
CNN Travel has all the latest intel, fresh ideas and infinite inspiration to help its worldly, sophisticated and curious audience make the most of any kind of travel.