CNN International Commercial at Cannes Lions
As the global advertising and marketing industry descended upon the South of France for the Cannes Lions Festival of Creativity, Turner and CNN once again immersed many key clients and industry leaders in our content, advertising offerings and executive discussions throughout the week.
Just steps from the Palais, the prime location of the CNN Beach was simply unmissable, proving to be one of the most popular places in town as Rani Raad, President of CNN International Commercial (CNNIC), and his team hosted over 400 delegates each day, including 30 of our biggest international advertising partners from all corners of the world. In the company’s biggest presence at Cannes to date, the beach was literally lit up with the best of CNN and Great Big Story. There was a live special of CNN International’s hit show “CNN Talk,” as well as a special experience area where people could use touchscreens and VR sets to interact with the content.
We also hosted some big-hitting sessions with industry leaders including CNN Worldwide President Jeff Zucker and P&G CMO Marc Pritchard, as well as networking events, client meetings, media interviews and a stunning CNN Beach party.
Key themes that emerged throughout the week ranged from diversity, US politics and media, ad-funded internet, the FIFA World Cup and overall major industry trends.
Click to watch the highlights video https://commercial.cnn.com/cnnic-cannes-lions-2018