Arab News spoke to John Malone, CCO, Create Brand Studio
Q&A with John Malone
Arab News spoke to John Malone, Chief Creative Officer, Create, CNN International Commercial.
Read excerpts below and the full article on Arab News.
CNNIC was an early adopter of branded content, and our in-house studio dates back 15 years, which is much further than most publishers who now have a studio. As one of the studio’s founding members, I remember us starting out making TV commercials and other linear content, but our operations, capability, and purpose have grown exponentially since then.
“COVID-19 has reinforced the important role that news organizations play.”
John Malone, Chief Creative Officer, Create, CNNIC
In the news arena, COVID-19 has reinforced the important role that news organizations play. People around the world are coming to CNN and other trusted news brands for facts and information about something that deeply impacts their lives and those of their loved ones.