Balancing data &
creativity is how we
The flow between CNNIC’s data and creative strategy is seamless. Whether you’re looking for content solutions or seeking to tap into our news gathering output, our dedication to adding true value to your business and consultative approach unlocks the potential of each campaign.
CNN Reach is a centre of excellence within CNNIC that maximises campaign performance through optimisation and the smart targeting of audiences on and off CNN platforms. Using proprietary insight and tech capabilities, CNN Reach enables complex advertising and branded content campaigns to connect with the right audiences in the right context no matter where they are.
We developed Audience Insight Measurement tech to maximise reach within CNN’s digital ecosystem. Built around exclusive first-party data, AIM steers how, when and where we engage with target audiences to deliver native content solutions and tailored advertising. Campaign creative is refined in response to real-time analytics, improving audience engagement and ROI.
With a first of its kind social optimisation capability, Launchpad guarantees 30-second views of branded content by the right people. Using data sourced from 750 million fans across 100+ CNN-TURNER social media accounts, Launchpad informs the creative process to personalise advertising and commercial content for like-minded audiences.
CNN has a range of solutions that measure campaign performance at every stage of development & delivery. From creative pre-testing to qualitative forums, brand uplift studies, ad-centric tracking and emotional response. Our research is conducted independently by 3rd party suppliers and we have developed benchmark modelling to contextualise results for each individual campaign.
Real time location
Combine location, time and context. Our real time location intelligence platform merges the digital and physical worlds, providing our clients with enlightened insights on user behaviour and their ecosystem. The unique platform enables CNNIC to build unique, real-time audiences using algorithms based on location and place visits to support better decision making.
This advanced AIM tech allows us to move with target audiences we’re talking to as they travel across other publisher networks, continuing to engage them with personalised advertising content.
By pushing ahead of the market with our openness we’re supporting advertisers to a unique level - this business intelligence adds huge value for clients
Director, Digital Business Operations
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