Hermès Case Study



Raising awareness among luxury consumers and HNWI’s




Brand awareness | New consumers 


Hermès wanted to drive awareness of their brand, specifically the AW19 collection.

They also wanted to strengthen the association of Hermès as a luxury brand within the UK to Affluent, Fashionistas, Luxury and HNWI’s target audiences.


CNN designed a three-part digital campaign which was targeted to the CNN Style audience and optimised across CNN Style and CNN Travel platforms. This campaign comprised of editorial sponsorship, a CNN Style takeover and a 100% share-of-voice (SOV) display campaign.

As the world’s first truly global platform dedicated to style and culture in all its forms, CNN Style was the perfect platform to reach Hermès’ target fashionistas and luxury consumers.


Delivered impressions
422 thousand

Delivered impressions

Average click-through rate
0.23 percent

Average click-through rate

Pre-roll video completion rate
74 percent

Pre-roll video completion rate

Services this project covered

Editorial sponsorship 

Hermès’ sponsorship of CNN Style’s Fashion Week coverage gave the brand a unique opportunity to be fully aligned with premium relevant content with guaranteed 100% SOV.

Hermès editorial sponsorship

Display campaign

Section targeted display ads ran on mobile via the CNN app (with 100% SOV) and in the Style & Travel sections of CNN.com. This ensured Hermès’ creative was contextually aligned to the most relevant premium content.


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