Kirloskar and CNN renew 'Going Green' partnership

Kirloskar and CNN renew 'Going Green' partnership

Kirloskar and CNN continue their partnership for the 13th year with a strong focus on green innovations

July 20th, 2021

Going Green

CNN International Commercial (CNNIC) and Kirloskar, India’s leading multi-engineering conglomerate, are entering their 13th consecutive year of partnership around the continued success of CNN’s ‘Going Green’ to engage audiences around the world in a more sustainable future.


Read the full press release here.

“Our engineering solutions help create products that foster an environment of green living among our consumers. Partnering with CNN, a global media leader that upholds the same values as Kirloskar, is a demonstration of our commitment to drive home this objective.”

Madhav Chandrachud, President, Kirloskar Proprietary Limited

This long-standing partnership is focused on Kirloskar being the exclusive sponsor of ‘Going Green’ as part of a long-term campaign designed at reaching global audiences, particularly business decision-makers. Over the years the campaign has reached influential audiences across the globe including 500millon+ environmentally conscious viewers and over 250million business decision-makers to raise worldwide awareness around green innovations.

“It is incredibly positive to see many large companies embrace sustainability and the future of our planet in both their business operations and their external messaging.”

Rob Bradley, Senior Vice President, CNN International Commercial

The 2021 advertising campaign includes Kirloskar’s sponsorship of upcoming ‘Going Green’ shows and a range of digital content focused on the green agenda. The two 30-minute ‘Going Green’ episodes will air on CNN International in July and November, exploring green technology solutions for a sustainable future along with additional content across TV, digital and social platforms. Content across all platforms is focused on topics that pose ecological challenges and bring into focus innovators that are curating solutions to mitigate them.

Read the full press release here.