Davos brings together global decision makers who value refinement, discretion and forward thinking. This collaboration allows us to highlight an exclusive travel experience that represents a new expression of luxury.

Cathy Ibal, Senior Vice President, CNN International Commercial

January 13, 2026

As global leaders prepare to gather at the World Economic Forum in Davos, Air France and CNN International Commercial are joining forces for the first time on a branded content campaign highlighting La Première, the airline’s signature newly unveiled first class experience that embodies unparalleled luxury, exclusivity and the French elegance.

Read the full press release here.