June 16, 2025

DoubleVerify launched its News Accelerator Publisher Council to deepen engagement and transparency between leading news organizations and refine blocklists to help reduce the revenue lost by publishers. Rob Bradley, CNNIC SVP of Digital Revenue, Strategy & Operations, is representing CNN on this council, along with execs from nine other news organisations.
 
Digiday has written a piece about the initiative, with a wider analysis of “brand safety” and the evidence showing there is no impact to a brand appearing next to hard news. This article includes quotes from Rob and some examples of the extent of blocklists on CNN International.

Read the press release and the Digiday piece.