THOUGHT LEADERSHIP
Cathy Ibal on CNN’s ‘360° approach’

Our priority is to make CNN a brand present on all platforms, essential for daily use.
Cathy Ibal, CNNIC SVP of International Advertising Sales
June 30, 2025
Média+ published an interview with CNNIC’s SVP of International Advertising Sales, Cathy Ibal, where she shared CNN’s digital transformation strategy, evolving media consumption trends around the world and our approach to combining advertising performance with societal impact.
Read the full interview here.