James Hunt on the value of news brands - CNN International Commercial

THOUGHT LEADERSHIP

James Hunt on the value of news brands

In the age of fake news, individuals will continue to turn to people and brands they trust to understand what’s happening in the world.
James Hunt, CNNIC SVP of Global Client Solutions

July 15, 2025

In an exclusive op-ed for Swiss B2B media platform Cominmag.ch, James Hunt, CNNIC SVP of Global Client Solutions, reminds us why brands have everything to gain from partnering with trusted environments such as the news media.

Read the full op-ed here.

Share this article

Latest News

CNN hosts inaugural “Global Perspectives” event in London

CNN’s All Access subscription tier launch

CNN announces premiere date for The Story Is with Elex Michaelson

CNN’s Call to Earth Day celebrates fifth anniversary

CNN International announces all-new multiplatform show, CNN Creators

CNN Academy returns to Atlanta for second Bootcamp

Rachel Tashjian joins CNN as Senior Style Reporter

CNN announces new speakers and additional sponsor for Global Perspectives: On Africa

Marie Beaudette takes on VP role in business and media at CNN

Saskya Vandoorne appointed Paris Bureau Chief

CNN launches Seasons – a new multiplatform series

CNN and Afreximbank celebrate five years of Connecting Africa