Tini Sevak on 'Why news is one of the safest places for advertising to go' - CNN International Commercial

THOUGHT LEADERSHIP

Tini Sevak on ‘Why news is one of the safest places for advertising to go’

When a brand appears in a trusted news environment, it doesn’t just gain exposure – it gains credibility.
Tini Sevak, CNNIC VP of Audiences & Data

July 9, 2025

Tini Sevak, CNNIC VP of Audiences & Data, wrote a piece featured in Press Gazette which discusses the benefits for brands advertising in news at a time when a trend of news avoidance is emerging.

Tini shares why brand safety fears around news advertising are based on ‘myth’ and refers to the latest CNN Brand Power study to show the value marketing leaders see in advertising with strong journalistic brands at a time of misinformation.

Read the full piece here.

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