Luxury Sector
Inspiring content and valuable
audiences for luxury brands
Our difference
Offering unrivalled access to affluent and influential global audiences who have long trusted CNN, we provide high quality opportunities for luxury brands to align around complementary content and engaging formats.
Our data and segmentation capabilities enable advertisers to pin point specific audiences with accuracy, whilst premium channels such as CNN Style and CNN Money provide compelling advertising environments.
Audience
Using a combination of rich 1st party data supplemented with 3rd party data we enable advertisers to accurately target highly relevant audiences with ready made or bespoke segments.
High net worth
CNN’s traditional international audience. These individuals have deep pockets and high net worth individuals all over the world choose CNN as their primary news resource.
Luxury
From watches to holidays to fashion, these CNN fans appreciate the finer things in life. For years they have trusted CNN’s high-quality content to match their lifestyle expectations.
High flyer sports
These people love polo, yachting, F1 and tennis. They travel to see the world’s biggest events and relish the social life surrounding them.
First class
Luxury lifestyles of the rich and famous – they’re living it. Consuming luxury content across CNN Style and Travel to help them spend their money.
Supercars
For this CNN audience, the supercar is one of the ultimate signs of wealth and a love of an exciting life. Combining a passion for quality with speed and adrenaline these supercar fans live life in the fast lane.
Bespoke segments
Highly targeted unique segments, tailored to the exact needs of an individual campaign.
Impact
uplift in purchase intent for luxury brands
of people who purchased luxury brands in the past 2 years
purchase premium versions of a product
Content
From dedicated premium content sections and channels, to programming that engages affluent audiences around the world.
CNN Style
The ultimate source for the design and style-minded. CNN Style is smart, beautiful, and engaging - covering the fascinating and fast-paced worlds of fashion, design, architecture, arts, autos, and luxury - all with a global perspective.
CNN Money
Savvy investors turn to CNN Money – the essential financial news and information resource for staying ahead of the curve – in their careers, their wallets, and their lives.
Great Big Story
Great Big Story is devoted to cinematic storytelling that uncovers the awesome, the untold, and the flat-out amazing through sponsored editorial and branded content videos for digital, social, TV and theatrical release.
Your story starts here
Want to engage audiences of 750 million, license content or create authority around your business?