Luxury Sector

Luxury - hero

Luxury Sector 

Influencing the affluent and embodying the luxury lifestyle

Our difference 

Providing the must-haves and the fashion trends to those with the spare income to purchase; the CNN Style brand seeks out the best and most beautiful for luxury consumption. The leading theme across this sector is inspiration. 

Our data and segmentation capabilities enable advertisers to pinpoint specific audiences with accuracy, whilst premium channels, such as CNN Style and CNN Business provide compelling advertising environments.

Audience

CNN’s reputation for high quality has given us the ability to offer unrivalled access to affluent and influential global audiences who have long trusted CNN. Rich, first party data, supplemented with third party data, allows us to accurately target highly relevant audiences and predict the type of content they will best respond to. Target specific, ready-made segments, or we can create a bespoke segment specifically for your needs. 

Results

The impact CNN has on this audience directly relates to the aspirational nature of the content we produce. From videos to editorial, this group are directly influenced to purchase by the content they consume. 

growth
Advertising on CNN drives
164 percent

uplift in purchase intent for luxury brands

people
CNN reaches
45  percent

of Luxury Consumers globally every month

stack of cash
Amongst CNN's audience
53 percent

purchase premium versions of a product 

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