Reach, Engage, Amplify

Audience is at the heart of everything we do

Audience First

Audience First

CNNIC’s Audience First strategy means we are committed to delivering the best advertising experience for our consumers, maximizing your messages to ensure they resonate with your target audience. Find out more about our solutions and audience expertise that generate awareness, engagement, and action for your campaigns.

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Our engaged global audience

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185m monthly multiplatform unique visitors
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250m+ global social video views
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2bn+ global monthly page views across our properties


Create is CNN International’s award-winning global brand studio. We tell stories that create connections between people, brands, and the world around them. By mirroring CNN’s commitment to truth and authenticity, we offer brands new ways of achieving their marketing objectives with engaging stories that have real impact.

We know that emotional storytelling generates audience engagement

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77% purchase intent increase through branded content
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85% agree the campaign on CNN improves their impression of the brand
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69% increase in ad awareness using branded content
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90% agree they understand more about the brand

See our inspiring work

Audience First - Samsung

Highlighting the power of technology to build a better world

Audience First - DBS

Driving conversation around sustainability

Audience First - Breitling

Exclusive alignment with modern explorers


Targeted distribution of paid content from CNN International social handles ensures that branded and sponsored editorial content is seen by audiences most important to your brand.

Our proprietary insights platform reveals audience sentiment towards topics and identifies messaging that motivates people to take action and engage. We use this intelligence to arm our content creators and to inform our social distribution strategy, leaning into the strengths of each platform to provide your campaign with maximum impact.

With Social Amplification you will receive:

  • A guaranteed minimum views/impressions of sponsored content on social media
  • Unlimited inventory
  • Targeted delivery to key audiences
Amplify - Audience First

Your story starts here

Want to target engaged audiences, license content or create authority for your brand?

Contact us