Gain access to sports fans around the globe
CNN Sport is the world's only provider of truly global, premium sport content that's free of national bias.
Whether on our flagship World Sport show or via our digital platforms, we provide agenda-setting coverage that gives our discerning, cosmopolitan audience a unique view on how sport - both mainstream and niche - intersects and engages with their lives.
CNN sports fans are early adopters who are socially responsible and have a creative and international mindset. Using rich first-party and third-party data, we can create segments specifically for your needs, or you can access our ready-made segments:
High flyer sports
Travelling the world to catch the latest match is no big deal to this audience. They love to live the high life, mingling at social events and enjoying the global nature of their favourite activities – polo, yachting, Formula 1 and tennis.
Whether it’s for business or pleasure, this audience is always on the move. CNN is able to track and target them via geo-tracking.
Live event fans
These fans love to feel connected to events, even when they can’t be there in person. They love that CNN gives them that coverage, no matter where they are. At last count this audience numbered over 30 million.
Tell us who you would like to target and we will create the right segment to give you the maximum reach among our highly engaged audience.
CNN’s Formula E show explores the world of electric car racing and the emergence of new technologies. With the ongoing electrification of the world, this show is one to watch.
Shane O’Donoghue presents the latest edition of CNN’s golf show full of the latest news, insightful interviews and in-depth specials, giving you a 360˚ view inside the world of golf.
From extreme sailing to luxury super yachts, Shirley Robinson presents the latest edition of CNN’s sailing show.
Travel around the world with Amanda Davies as she presents CNN’s F1 show.
Aly Vance presents the latest episode of CNN’s horseracing show.
CNN’s skiing show brings you the best of the alpine world cup season, from skiing advice to champions ambitions, presented by Christina Macfarlane.
Aly Vance presents CNN’s equestrian show covering the Longines Global Champions tour and Global Champions league.
It’s not all about Wimbledon. Follow tennis stars around the world throughout the year with tennis legend Pat Cash, as he meets the game’s biggest names as CNN covers the men’s and women’s tours.
CNN World Rugby
Follow the action with Christina Macfarlane and Alex Thomas as they report on the international rugby scene.
Your story starts here
Want to target engaged audiences, license content or create authority around your brand?