Inspiring content for
tech lovers and early adopters
CNN attracts tech savvy audiences from across the globe who view comprehensive coverage of the latest trends, companies and stories in the world of technology as a logical and desirable extension of CNN’s news agenda.
Our data and segmentation capabilities enable advertisers to pin point specific audiences with accuracy, whilst our comprehensive technology content and programming provide technology brands with a compelling advertising environment that reaches relevant audiences.
Using a combination of rich 1st party data supplemented with 3rd party data we enable advertisers to accurately target highly relevant audiences with ready made or bespoke segments.
Enthusiasts have technology deeply ingrained in their lives, following the latest trends and wanting up to date devices. These early adopters influence those around them and love to spend money on new technology.
Desktop, what’s that? News, social, diary, business, information – you can get all of it on your mobile and these tech savvy audiences take advantage of exactly that.
IT decision makers
These people are at the heart of modern business. The tech revolution has only just begun and they are the ones shaping it.
Science and tech
The futurists of the world. Whether it’s space exploration or a self-driven car, these people want to be up to date and are inspired by news of future technological advances.
From the latest fitness trackers to interactive glasses we will all have wearable tech soon. CNN’s Tech section covers all the trends and gadgets for an audience of technology early adopters.
Highly targeted unique segments, tailored to the exact needs of an individual campaign.
Exploring technology in-depth from a variety of perspectives with cross platform content, our dedicated technology section and one off special features inform and inspire.
CNN Tech offers a unique focus on how technology is impacting our culture, shaping the future and changing our daily lives. Exploring cutting edge advancements and the places, people and developments that are altering our world, CNN Tech provides a cohesive voice on global tech news.
Human ingenuity and green-tech solutions to the many environmental challenges we face to safeguard our planet and our way of life; an inspiring guide to 21st century sustainability.
Make Create Innovate
The inspiring stories behind the inventions and technological breakthroughs that re-shape our world; a celebration of human ingenuity.
Urbanisation, climate change and population growth; this inspiring series explores the cutting-edge projects that combat the huge environmental pressures caused by our ever-expanding cities.
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