Inspiring content and valuable
audiences for travel advertisers
We have long provided travel brands and tourist boards with compelling ways of connecting with our valuable well-travelled audiences. Offering a wealth of related content and formats spanning TV, digital and social channels we appeal to the travel curious from across the world.
Our unrivalled data and segmentation capabilities enable advertisers to pin point specific audiences with accuracy, whilst our unique TASK (tourism advertising solutions and knowledge) group supports clients with strategic insights and solutions.
Using a combination of rich 1st party data supplemented with 3rd party data we enable advertisers to accurately target different travel audiences with ready made or bespoke segments.
Life is a balance and these travel-obsessed folk balance hard work in the office with a healthy travel obsession. Their frequent visits to CNN’s indulgent, image-driven travel section inspires their next trip.
Socially minded, these travellers are environmentally conscious. They go to both far-flung and nearby places and are considerate of their environmental impact.
Luxury lifestyles of the rich and famous – they’re living it. Consuming luxury content across CNN Style and Travel to help them spend their money.
CNN Business Traveller
Many dream of a job that allows them to travel and these people have hit the jackpot. Affluent high flyers in every sense.
Whether it’s for business or for leisure, these people are often on the move. CNN can track their visits from different Geos.
Highly targeted unique segments, tailored to the exact needs of an individual campaign.
Meet CNN TASK
CNN's in house consultancy, TASK (tourism advertising solutions and knowledge) creates results orientated communication solutions with unparalleled insight. This significantly enhances the marketing efforts of nations and businesses across the globe seeking to unlock tourism, investment and development opportunities.
Some of the core solutions we provide our clients include; tourism sector intelligence, marketing expertise, bespoke solutions to media and creative briefs, audience insight and stakeholder alignment.
Read the latest insights from TASK on the travel, tourism and development industry.
Providing solutions to help you grow your brand, TASK has the industry relevant experience and expertise necessary to maximise your results.
Our insights team will identify key factors that drive consumer behaviour, giving you the knowledge to create the ideal campaign for maximum engagement amongst your target audiences.
The TASK team can handle every aspect of your campaign, whether that be the engagement, alignment, direction, or management of all relevant stake holders.
Brand and Strategy
Strategic communication services include brand development and crisis communications.
Delivery and strategic evaluation of campaign activities, maximise impact and support long term goals.
CNN is in a unique position to supply expert media and communications coaching.
From dedicated content sections, to programming that explores different destinations through the lens of architecture, culture, people, cuisine and more.
CNN Travel inspires and informs through authoritative and experiential narratives, providing a globally minded product with an emphasis on visual storytelling via high-quality videos and images, along with captivating editorial.
Quest's World of Wonder
Each month Richard Quest travels to a different destination to dig deep into its DNA, exploring what drives a city and the people who live in it. This isn’t a show about tourism, food or culture – it’s about finding the essence of a place.
CNN Business Traveller
The award-winning, must-see guide to ‘living’ on the road, framed by the inimitable style of Business Editor at Large, Richard Quest.
Culinary legends reveal the locations that fired their passion for food and their sources of inspiration.
In 24 hours
In 24 Hours is a monthly travel television program hosted by James Williams. Each episode follows Williams as he spends a full day and night in a different city, exploring culture, sights and unique experiences – all while focusing on the premium travel market.
Food Snap is a new series featuring the wonderful imagery of food bloggers and the story behind the images. Each episode sees a world-class chef create a signature dish, which is then captured for posterity in a social media snap by a popular food blogger.
60 Second Vacation
One minute. One beautiful destination captured in an original CNN video. This series offers a window to the world's most dazzling places.
Your story starts here
Want to engage audiences of 750 million, license content or create authority around your business?