Travel tech - how much is too much?
Viewpoint from CNN Travel
A new quarterly series of industry insights and blog posts from our leading CNN editors and senior executives
Brekke Fletcher, Executive Editor of CNN Travel, ponders this question and weighs up the value of the huge advances technology has made to the industry, and, in fact, when nothing but the personal touch will do. And as brands, this is surely something we mustn’t forget when we want our own customers to engage with us?
“I believe there's a real opportunity to serve travellers those personal touches we all appreciate”
Brekke’s own experiences highlight the need for brands to truly understand their audiences. At CNNIC, we manage the balance between using tech and our teams’ intuition on knowing what our audiences value. So, here are some of our insights which might help you in planning your next brand campaign.
The CNN traveller audience
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