Viewpoint from CNN Travel

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Travel tech - how much is too much?

Viewpoint from CNN Travel

August 13th, 2019

 A new quarterly series of industry insights and blog posts from our leading CNN editors and senior executives

Man standing in front of airport departure board

Brekke Fletcher, Executive Editor of CNN Travel, ponders this question and weighs up the value of the huge advances technology has made to the industry, and, in fact, when nothing but the personal touch will do. And as brands, this is surely something we mustn’t forget when we want our own customers to engage with us?  

“I believe there's a real opportunity to serve travellers those personal touches we all appreciate”

Brekke Fletcher

Read the full article >>

Brekke’s own experiences highlight the need for brands to truly understand their audiences. At CNNIC, we manage the balance between using tech and our teams’ intuition on knowing what our audiences value. So, here are some of our insights which might help you in planning your next brand campaign. 

The CNN traveller audience

53% - CNN reaches more international travellers each month than any other news brand
Average age of CNN frequent traveller is 32 years
5 in 10 CNN business travellers extend their trip for leisure time
57% of CNN travellers are healthy eaters
71% of CNN travellers had brand interactions on social in the past month
39% of CNN travellers own wearable devices


Want to know how CNN can reach your target travel audience? 

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