Vodafone Business Case Study

Vodafone Business

Vodafone Business

Raising awareness among BDMs




Brand awareness | New consumers 


Vodafone wanted to increase awareness and consideration for its portfolio of business services and products among international business decision makers and small-medium enterprises.


We designed a high-impact digital campaign centred around a bespoke 12-month sponsored editorial series which examined the trends, technologies and innovations businesses need to understand in order to prepare for the future and succeed: Business Evolved. ​

This was a multi-touchpoint, discoverable and shareable solution with local market translation and licensing to ensure maximum reach and resonance.


Display and social impressions
47 million

Display and social impressions

Social engagements
25 thousand

Social engagements

uplift in spontaneous awareness
+40 percent

Uplift in spontaneous awareness

Uplift in brand awareness
+54 percent

Uplift in brand awareness

Services this project covered


We developed a thought leadership style series that Vodafone could associate with to start, and lead, conversations about future trends and its business offering, cementing the understanding that Vodafone is more than just a mobile network provider.

Style Series


Content was posted on CNN Business’ social handles to engage with a wider off-platform audience, which was further amplified using CNN’s in-house social amplification tool, Launchpad.


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