Emirates’ global campaign with CNN
We are delighted to welcome Emirates, one of the world’s premium airlines, back on to CNN to support its expansion in the business traveller market.Cathy Ibal, Senior Vice President, CNN International Commercial
July 10, 2023
A new advertising and sponsorship campaign for Emirates launched July 10 on CNN to connect the airline with target audiences of global business decision-makers, tech enthusiasts, investors, and financial experts.
To achieve this, CNN International Commercial has developed a cross-platform campaign that aligns the airline’s brand with premium business and markets content across the network. At the heart of the campaign is Emirates’ exclusive sponsorship of a new weekday business segment, Business Briefing, running globally across some of CNN International’s flagship shows.