CNN International’s global brand studio are master writers, designers and filmmakers
Create engagement for your brand
Create specializes in human storytelling, drawing on CNN’s production heritage to offer cross-platform solutions to meet your brand’s objectives.
The studio provides end-to-end creative services from campaign development to optimization.
With more than 15 years of experience using bespoke ad-tech, communications expertise, and audience insights the studio build and track award-winning campaigns.
BMW: The Art of Leadership won the Grand Prix and Best Art Direction at the World Luxury Awards in 2021.
View our latest creative work
January – March 2022 highlights
The quarterly highlights video showcases the latest and greatest branded content produced by our studio. Clients include: Fujifilm, Seiko, Georgia, Meralco, DHL, Lenovo, DP World, Cartier, Maldives and the Government of Japan.
BMW: The Art of Leadership with Jeff Koons
In a branded content series for BMW, The Art of Leadership explores some of the most remarkable, inspiring, and innovative creative leaders of our time. From music and photography to genre-defying art, these are the people who forge paths that others follow.
Samsung: Stronger Together
Using authentic storytelling and interviewing, Create partnered with industry leader Samsung to show how tech is being used to empower New York’s female only creative spaces. The campaign connected Samsung with CNN’s global audiences, exemplifying how current innovations can empower communities.
Vodafone: Keeping Education Connected
Showing how digital solutions can empower and educate, Create partnered with Vodafone. The film depicts how technology is helping one school in Scotland stay connected and has functioned as a lifeline for both teachers and children alike.
Invest in Canada
Looking at the future of transportation, leading the charge is a new multi-platform campaign for Invest in Canada that reveals the country’s electric vehicle eco-system and the future of transportation. We launch across CNN platforms with this new animated film and a digital content hub, all produced by the studio.
Sponsor content site by Create – Vodafone Business
From schools to farms and global healthcare, Create partnered with Vodafone to explore how upgrading our lives and changing what’s possible in a more connected future. This sponsor content site looked at the full series of content produced for Vodafone business.
Sponsor content site by Create – The Macallan
With a rich history dating back to 1824, The Macallan’s premium single malt whisky is produced with centuries of expertise. To showcase Maccallan’s unrivalled craftmanship, Create produced a sponsor content site exploring the historical and cultural significance behind the brand through the lens of some of fine art’s most powerful contemporary artists.
Sponsor content site by Create – Audemars Piguet
From using heritage to create modern clothing to designing physics-bending art or inventing new flavors to enliven old recipes, Create partnered with luxury manufacturer Audema Piguet to build a sponsor content site showing how contemporary artistic and industrial techniques can bring life to traditional approaches.
The power of branded content
Telling personal human stories creates the most emotionally resonant content. For your brand, this is most effectively brought to life through the power of branded content.
Emotionally engaged customers are:
Create has joined Ad Net Zero initiative, working with the Albert, AdGreen and Isla carbon calculator tools to obtain carbon neutral certification on global film productions and events. We will place sustainability stories at the center of campaigns, and ensure all films and events are produced with our carbon footprint front of mind.