Create Responsibly
Now more than ever, brands need to commit to going beyond sustainability to achieving net zero
Our Commitment
CNN International is committing to minimizing its carbon footprint and working towards carbon neutrality across editorial, native content and events.
CNN editorial uses the Albert Sustainable Production calculator while Create, our in-house brand studio is on the steering committee of AdNetZero, and uses the AdGreen carbon calculator tool to obtain carbon neutral certification on all film productions.
Learn more about CreateCreate and AdNetZero
As a brand studio, we produce content with the environment in mind. That’s why we’re members of AdNetZero, a not-for-profit climate action programme for the global advertising industry. Create also ranks in the top five of the global AdGreen Superuser list—the only in‑house brand studio to feature on the ranking. Explore some of our campaigns where sustainability sits at the heart of the storytelling.
Carbon Neutrality
To achieve carbon neutrality, a company must calculate a carbon footprint and reduce it to zero. This is done through a combination of in-house efficiency measures and supporting external emission reduction projects. We are committed to:
Green behind the scenes
Go behind the scenes to explore how our studio reduces the environmental impact of creating global branded content, working with the AdGreen carbon calculator tool to offset emissions on global productions and promote sustainability within on-screen messaging.
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