It’s clear we’re in a period of profound change, and being able to turn to a reliable journalist or reputable news source to make sense of what’s happening feels more important than ever.

James Hunt, SVP Global Client Solutions, CNN International Commercial

July 24, 2025

James Hunt, CNNIC SVP of Global Client Solutions, has written an article on how the advertising industry can improve its support of quality journalism.

Published by WARC, the article draws on insights from discussions at CNN’s CMO roundtable at Cannes Lions earlier this year, and recent research. James addresses brand suitability, overuse of blocklists, and how brands and publishers can partner with agencies and the tech community to collectively offer solutions to encourage spending around news.

Read the full piece here.