Leaders' Lens
Insights from travel and tourism leaders
@World Travel Market 2025
Intrepid Travel: Inclusive Storytelling & Solo Female Adventures
Joanna Reeve
UK & Ireland General Manager, Intrepid Travel
Intrepid is transforming travel marketing through inclusive storytelling that reflects diverse traveler experiences. With solo female travel on the rise, the company offers small group adventures that empower women to explore the world confidently. Committed to sustainable tourism, Intrepid sees travel as a force for good—uniting people, distributing wealth, and benefiting the planet when done responsibly.
Explore Japan: Sustainable Tourism & Hidden Destinations
Airi Motokura
Executive Director, Japan National Tourism Organization, London Office
Japan offers a unique blend of ancient traditions and modern creativity, inviting travelers to explore beyond Tokyo and Kyoto. JNTO promotes sustainable tourism by encouraging off-peak travel and visits to lesser-known regions, working with local communities and influencers to share authentic stories. With favorable exchange rates and improved accessibility, there has never been a better time to experience Japan’s rich culture and unforgettable destinations.
Philippines Tourism: Authentic Storytelling & Sustainable Travel
Maria Margarita Montemayor Nograles
Chief Operating Officer, Tourism Promotions Board, Philippines
The Philippines is connecting with modern travelers through authentic storytelling and showcasing real Filipino experiences. With a focus on authenticity, its 2026 strategy includes training tourism stakeholders, expanding B2B opportunities, and launching a global influencer program. Beyond stunning destinations, the Philippines is committed to creating meaningful, purposeful visits that reflect its true cultural identity.
Sarawak Tourism: Jungle Adventures & Sustainable Initiatives
Honourable Dato Sri Abdul Karim Rahman Hamzah
Minister of Tourism, Sarawak
Sarawak is showcasing its lush jungles, rich heritage, and unique cuisine to the world while championing sustainability. The region promotes eco-friendly tourism through initiatives like the Rainforest World Music Festival, where ticket sales support reforestation and mangrove planting. With a strong focus on renewable energy and preserving the environment for future generations, Sarawak offers authentic cultural experiences in the heart of Southeast Asia.
Seibu Prince Hotels & Resorts: Sustainable Luxury & Authentic Travel
Satoshi Funatogawa
Regional Director of Sales Europe, Seibu Prince Hotels & Resorts
The future of tourism is shifting toward regenerative travel, creating positive impacts and authentic local experiences. Seibu Prince Hotels & Resorts’ 2026 strategy focuses on flagship hotel openings, a unified brand experience, and sustainable stays. With travel moving from volume to value, personalized and meaningful journeys are key—especially in Japan, where hidden rural destinations offer unique cultural experiences beyond Tokyo and Kyoto.
Thailand Privilege Card: Storytelling, AI & Personalized Travel Experiences
Manatase Annawat
President, Thailand Privilege Card Co., Ltd.
Thailand Privilege Card uses storytelling to showcase exclusive travel experiences and connect with potential members. As technology and AI reshape the tourism industry, the brand is focused on enhancing services to match modern lifestyles and deliver personalized, seamless customer journeys.
Uganda Tourism: Immersive Experiences & Cultural Heritage
Juliana Kagwa
Chief Executive Officer, Uganda Tourism Board
Uganda is redefining tourism with immersive, 360° experiences that go beyond traditional safaris. The destination offers rich cultural heritage, ancient kingdoms, and biodiversity, making it one of Africa’s most unique travel spots. Partnering with CNN, Uganda aims to attract not only visitors but also investment, while promoting authentic experiences that connect travelers with local communities.
Vietnam Tourism: Green Travel & Authentic Cultural Experiences
Dr Ha Van Siêu
Vice Chairman, Vietnam National Administration of Tourism
Vietnam is embracing green tourism and authentic cultural experiences to meet the expectations of modern travelers. With climate change shaping the industry, the country promotes sustainable, nature-based, and community-driven journeys that benefit both visitors and locals. By leveraging technology and market insights, Vietnam aims to deliver meaningful, eco-friendly travel while attracting investment and supporting national development.
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