MOIC and CNNIC collaborate on a new global advertising campaign

The Ministry’s partnership with CNN is an important opportunity to showcase Egypt’s successful collaboration with development partners and international stakeholders.

Hon. Minister Rania Al-Mashat

April 19, 2022

Egypt’s Ministry of International Cooperation (MOIC) and CNN International Commercial (CNNIC) are collaborating on a new global advertising campaign, Building Forward: Stories from Egypt, which will highlight the country’s international partnerships for sustainable development. It illustrates Egypt’s collaboration with bilateral and multilateral development partners and international financial institutions that fosters multilateralism to push for an inclusive, digital and green economy.

CNNIC’s global brand studio Create has produced a suite of advertising assets for distribution across CNN’s multiple platforms. A collection of fact-file films, running on TV and digital, will demonstrate the strength and diversity of projects in industries such as energy, STEM schools, transportation and wastewater management, showing the positive effects throughout Egypt and how these initiatives led to international recognition that further advanced international partnerships and mobilized investment.

Read the full press release here.