Delving into the macro and micro influences on the decision-making process and the impetus that determine an organization’s roadmap has been fascinating

Jo Tenzer, Director of Audience Insight, CNNIC

June 26, 2024

A global report on what drives business decisions launched today by CNN International Commercial (CNNIC). Almost 2,000 company leaders across 14 different countries were surveyed by B2B International to reveal their motivations, fears and priorities which feature in The Business Decision Makers’ Mindset whitepaper.

Read the full press release here and download your free report now.