The Business Decision Makers’ Mindset
What keeps senior business decision makers up at night? The Business Decision Makers’ Mindset is a CNNIC study done in partnership with B2B International, spanning 14 countries and involving nearly 2,000 senior business decision makers, revealing their motivations, concerns, and business priorities.
Key trends
Optimism fuels business growth
81% of business decision makers are confident in delivering revenue growth in the year ahead
Confidence in driving revenue growth in next 12 months
81% of business decision makers are confident in delivering revenue growth in the year ahead
Cybersecurity is a new focus within digital transformation
Digital transformation is a top objective for 81% of decision makers with a third indicating it will become more important in the next year or two.
Top business objectives in next 12 months
Digital transformation is a top objective for 81% of decision makers with a third indicating it will become more important in the next year or two.
Sustainability is shifting from an echo to an action chamber
61% of business decision makers have changed or plan to exit partnerships with suppliers due to poor ESG or unethical practices
Changed, or plan to exit, supplier partnerships due to unethical / poor ESG performance
61% of business decision makers have changed or plan to exit partnerships with suppliers due to poor ESG or unethical practices
The role of values, image, and brand in decision making
81% of business leaders prefer to work with partners who align with their personal values
Prefer to work with partners who align with personal values
81% of business leaders prefer to work with partners who align with their personal values
International news stands out as a highly valued source
94% agree that international news is important for informing their business decisions
Importance of international news