July 8, 2024

Following the recent Cannes Lions International Festival of Creativity, Cathy Ibal, SVP, International Advertising Sales, CNNIC, discussed why news was high on the agenda at this year’s festival. Cathy writes about why tackling “news avoidance” by advertisers was a key topic for discussion at the event and stresses the importance of supporting quality journalism. The article has been carried by India’s leading business daily Economic Times, where it was published in the widely read ET Edge Insights segment.

Read the full article here.