THOUGHT LEADERSHIP
Talking brand ‘suitability’ and ad effectiveness with Rob Bradley
Supporting essential journalism not only benefits society, but also drives significant business growth [for brands].
Rob Bradley, Senior Vice President – Digital Revenue, Strategy & Operations, CNNIC
Rob Bradley, Senior Vice President – Digital Revenue, Strategy & Operations at CNN International Commercial (CNNIC) was interviewed Campaign Middle East where he spoke about pertinent topics including brand safety and suitability, the importance of advertising around news (citing recent research from Stagwell and Teads) and the latest digital ad trends.
Read the full article on Campaign Middle East.