The findings from this study reveal that brand-building is recognized as an essential long-term goal for companies worldwide, with leaders increasingly aware of the need to embrace continuous, purpose-driven storytelling that genuinely engages consumers.

Jo Tenzer, Director of Audience Insight, CNNIC

October 31, 2024

CNN International Commercial, along with data and insights consultancy MTM, have conducted a new research study and released an in-depth white paper based on the views of 1,090 senior marketing leaders across 12 global markets exploring the key ingredients for successful, long term brand building and creating meaningful connections with consumers and customers.

Read the full press release here and download your free report now.