August 22, 2024

CNN’s AIM technology, which we built and evolved over the last nine years now runs across 90% of our campaigns. Rob Bradley, SVP of Digital Revenue, Strategy and Operations at CNNIC, has partnered with WBD to extend this throughout much of the wider portfolio. CNN AIM will now begin to benefit from gaining first party data from across WBD to power audience targeting on CNN as this solution continues to advance. Rob spoke to Digiday about this, alongside Alex Hodge from WBD UK Ad Sales. 

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