This change in our approach to the Latin America market means that CNNIC’s advertising partners in the region will be working directly with a senior CNN sales leader with a proven track record for innovation and forging successful partnerships with our affiliates.

Cathy Ibal, Senior Vice President Advertising Sales, CNNIC

March 18, 2024

CNN International Commercial has combined its commercial offering for the Latam market to give advertisers and content partners increased access to CNN solutions, whether it’s to reach global and pan-regional audiences at scale or to augment their own content offering.

As a result, Sebastian Laver is taking on the position of Senior Director, Advertising Sales, Content Sales and Licensing, Latam, at CNNIC. This new role, effective immediately, makes Laver responsible for all advertising sales related to CNN International in the region in addition to his existing remit of working with Content Sales and Licensing partners. 

Read the full press release here.