Cathy Ibal on her predictions for 2025 in Campaign Middle East - CNN International Commercial

THOUGHT LEADERSHIP

Cathy Ibal on her predictions for 2025 in Campaign Middle East

We cannot underestimate the importance of accurate, fact-based, reliable reporting and how this is vital for society.
Cathy Ibal, SVP, International Advertising Sales, CNNIC

February 11, 2025

An opinion piece by Cathy Ibal, SVP, International Advertising Sales at CNN International Commercial has been published in Campaign Middle East.

The column on ‘the year ahead for broadcast advertising’ covers the role of trusted publisher brands, a renewed focus on brand building and the power of multiplatform campaigns.

Read the full piece here.

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