THOUGHT LEADERSHIP
CNNIC’s Cathy Ibal on CNNIC’s business priorities and brand safety in Campaign Asia
The next five to ten years will bring significant changes, but we are prepared.
Cathy Ibal, SVP International Advertising Sales, CNNIC
January 9, 2024
In an exclusive interview with Campaign, CNNIC’s Cathy Ibal discusses how CNN is utilising AI for efficiency without compromising journalistic standards, tackling ‘news avoidance’ among clients, and CNN’s goals towards a safer, more ethical news landscape.
Read the full article here.
