It’s fair to say that travel isn’t back, it’s ‘forward’. What do I mean by that? Simply, that how people travel, why they choose a particular destination, and what they expect from that experience has changed dramatically in recent years

Jo Tenzer, Director of Audience Insights at CNN

February 14, 2024

Jo Tenzer, CNNIC’s Director of Audience Insights wrote a travel thought leadership column titled ‘Travel is not back, it’s forward’ which has been published by WARC (subscription required).

A localised version of the article for the India market has also been published by Business World Hotelier, a top tier publication in India. The localised article highlighted the latest travel trends supported by APAC data.