It’s important that we align brand narratives with environmental concerns, showcasing how sustainable content creation is not just a trend but a strategic imperative

Martin Laing, Senior Director of Production & Global EP, CNN Create Brand Studio

November 15, 2024

CNN Create Brand Studios’ Martin Laing discussed Create’s sustainable production credentials and commitment in a recent op-ed for Campaign Middle East. The piece includes reference to sustainable productions for Saudi and UAE client campaigns, and also points to CNN’s recent Business Decision Makers’ Mindset study.

Read the full article here.