June 16, 2022

Rob Bradley recently featured on the B2B Marketing Asia podcast, available on Spotify, Apple Podcasts, Castro, Castbox, Podfriend and Google Podcasts.

The interview talked about how CNNIC works with brands in unique ways across all platforms, using the CNN Film School initiative and Genesis partnership as a case study. Rob also discussed the change in consumer behavior, how we use data to understand audiences’ interests, and the importance of authentic storytelling.

The interview is also available to view on YouTube.