We live in challenging times and the future may be unpredictable, but the message from some of Africa’s leading CMOs at Cannes Lions was positive and inspirational. A world where purpose matters is a world in which ‘Africa Rising’ is more relevant and important than ever before

Zara Driss, Director, CNN International Commercial

July 8, 2022

Moderating a panel discussion on the theme of ‘Africa Rising’ at the recent Cannes Lions International Festival of Creativity, Zara Driss’ op-ed piece about the panel has been written about by multiple African media outlets.

The panel examined how some of Africa’s leading CMOs are telling brand stories across the continent, during a period of seismic global change and a time when brands are prioritizing nurturing deep connections with their consumers. View them here: 

Nigeria
Tech Economy
Brand Crunch

Kenya
LyfeThe Business Watch 
Soko Directory
News Trends