Audience insights
From informing our editorial and branded content solutions through to the marketing strategy and the continual optimization of your campaign, data is at the heart of everything we do
Precise audience intelligence
With the ability to target and reach customers at scale, we have developed innovative ways to unlock new pathways for our clients.
We define CNN audiences by their attitudes, interests, and behaviors. This segmentation both fuels and refines the entire creative process.
Your expert partner
We have a deep and enriched knowledge of our global audience and in turn, provide content that is both relevant and meaningful. With the ability to build both credibility and favor through trust, our partnership ensures an effective campaign that delivers results.
The Business Decision Makers’ Mindset
We commissioned a new study in partnership with leading research company, B2B International, that reveals senior business decision makers’ motivations, concerns, and business priorities. Find out more and download your free copy of The Business Decision Makers’ Mindset report.
Brand Power: Strategies for Instant Impact and Future Growth
A new study commissioned by CNN International Commercial and conducted by data and insights consultancy, MTM, reveals the marketing plans, decision-making drivers, and key elements that global marketers believe are essential for success in marketing today. Learn more and download your free report of Brand Power: Strategies for Instant Impact and Future Growth.
Crunching the numbers
Take a look at the figures behind our success
Your story starts here
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