Now more than ever, brands need to commit to going beyond sustainability to achieving net zero
CNN International is committing to minimizing its carbon footprint and working towards carbon neutrality across editorial, native content and events.
CNN editorial uses the Albert Sustainable Production calculator while Create, our in-house brand studio, and our Events team are committed to the Ad Net Zero initiative, working with the Albert and Isla carbon calculator tools to obtain carbon neutral certification on global film productions and events.Learn more about Create
Create and Ad Net Zero
Create have joined the Ad Net Zero steering group, a not-for-profit initiative, led by the Advertising Association, confirming our commitment to making a change. The Create productions for Vodafone at Porsche in Stuttgart, Afreximbank in London, and DHL in Cape Town have utilized Albert, offsetting the carbon footprint for each production.
To achieve carbon neutrality, a company must calculate a carbon footprint and reduce it to zero. This is done through a combination of in-house efficiency measures and supporting external emission reduction projects. We are committed to:
To reduce air travel emissions, Create will send smaller crews. Where possible, Create will aim to use electric and hybrid vehicles.
We will follow the AdGreen ‘waste hierarchy’ of Reduce, Reuse, Recycle, Recover, Dispose and aim for higher reuse and recycling rates.
Where possible Create will aim to cut meat from catering and restrict the use of plastics.
We will explore energy saving solutions and find ways to ensure spaces can be powered with renewable energy.