Create Responsibly

Now more than ever, brands need to commit to going beyond sustainability to achieving net zero

Our Commitment

CNN International is committing to minimizing its carbon footprint and working towards carbon neutrality across editorial, native content and events.

CNN editorial uses the Albert Sustainable Production calculator while Create, our in-house brand studio, and our Events team are committed to the Ad Net Zero initiative, working with the AdGreen and Isla carbon calculator tools to obtain carbon neutral certification on global film productions and events.

Learn more about Create

Create and Ad Net Zero

Create have joined the Ad Net Zero steering group, a not-for-profit initiative, led by the Advertising Association, confirming our commitment to making a change. The Create productions for Vodafone at Porsche in Stuttgart, Afreximbank in London, and DHL in Cape Town have utilized carbon calculator tools, offsetting the footprint for each production.

Vodafone Porsche
Afreximbank: Pan-African Payment & Settlement System
DHL Undercover Boots
DBS Edible Garden City
01 04

Carbon Neutrality

To achieve carbon neutrality, a company must calculate a carbon footprint and reduce it to zero. This is done through a combination of in-house efficiency measures and supporting external emission reduction projects. We are committed to:

Transport

To reduce air travel emissions, Create will send smaller crews. Where possible, Create will aim to use electric and hybrid vehicles.

Disposal

We will follow the AdGreen ‘waste hierarchy’ of Reduce, Reuse, Recycle, Recover, Dispose and aim for higher reuse and recycling rates.

Material

Where possible Create will aim to cut meat from catering and restrict the use of plastics.

Spaces

We will explore energy saving solutions and find ways to ensure spaces can be powered with renewable energy.

Electric Car
Recycle
Plastic bottles
Wind power
01 04

Green behind the scenes

Go behind the scenes to explore how our studio reduces the environmental impact of creating global branded content, working with the AdGreen carbon calculator tool to offset emissions on global productions and promote sustainability within on-screen messaging.

Your story starts here

Want to target engaged audiences, license content or create authority for your brand?

Contact us