Create Responsibly

Now more than ever, brands need to commit to going beyond sustainability to achieving net zero

Our Commitment

CNN International is committing to minimizing its carbon footprint and working towards carbon neutrality across editorial, native content and events.

CNN editorial uses the Albert Sustainable Production calculator while Create, our in-house brand studio, and our Events team are committed to the Ad Net Zero initiative, working with the Albert and Isla carbon calculator tools to obtain carbon neutral certification on global film productions and events.

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Green behind the scenes

Go behind the scenes to explore how our studio reduces the environmental impact of creating global branded content, working with the AdGreen carbon calculator tool to offset emissions on global productions and promote sustainability within on-screen messaging.

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