Create - CNN International Commercial

Create engagement for your brand

Create specializes in human storytelling, drawing on CNN’s production heritage to offer cross-platform solutions to meet your brand’s objectives.

The studio provides end-to-end creative services from campaign development to optimization.

Award-winning team

With more than 15 years of experience using bespoke ad-tech, communications expertise, and audience insights the studio build and track award-winning campaigns.

Recently, Create won Best Content Studio and Best Site Design for the Samsung ‘Signed with Love’ campaign at the Digiday Media Awards Europe 2022.

Turkish Airlines: Restaurant in the Sky featuring Michel Roux Jr. won a Bronze Lovie and a People’s Lovie Award in the Advertising, Marketing and PR – Travel & Tourism category in the 2024 Lovie Awards.

Create also won Best Agency Team at the European Video Awards 2024.

View our latest creative work

July – September 2024 highlights

The quarterly highlights video showcases the latest and greatest branded content produced by our studio. Clients include: Singapore Airlines, Tourism Authority Thailand, Mongolian Government Tourism and Investment, Angola Ministry of Communications, GET Congress and Exhibition, EcoFlow, and ViiV Healthcare.

ViiV Healthcare – Ending HIV

Visit the ViiV Healthcare site

In this campaign for ViiV Healthcare, Create shine a light on how ViiV’s community engagement and strategic partnerships move us one step closer to ending the HIV epidemic, and how the healthcare community is harnessing the power of empathy and education to break down stigma for those living with HIV.

As part of the campaign, a film and three sponsored content sites were produced. The film delves into ViiV’s groundbreaking research and innovation, treatments and collaborative partnerships.

Türkiye Tourism

As part of a campaign with Türkiye Tourism, Create spark the curiosities of a global audience through engaging travel content.

Create produced three location films and companion articles, showcasing the lesser-known travel destinations within Türkiye. To bring these stories to life, Create worked with filmmaker Alex Strohl, who explored ancient marvels in Hattusha, cheese making in Kars, and slow living on the Princes’ Islands.

Japan National Tourism Organisation: Resilience and Renewal

Visit the JNTO site

Continuing our partnership with Japan National Tourism Organization (JNTO) showcasing the country’s diverse travel destinations, this year the focus was on the Ishikawa prefecture – known for beautiful nature, ancient architecture and rich artistic traditions.

Create researched stories that would highlight the regions offerings, while acknowledging the shocking earthquake the region suffered in January 2024, and discovered artist Suzanne Ross, who’s lived in the region for decades producing traditional Japanese lacquerware.

Sponsor content site by Create – GE Healthcare

Visit the GE Healthcare site

The Reimagining Better Health study brings forward the perspectives of clinicians and patients to better understand their vision for the future of healthcare with campaign components including an animated film, an essentials digital page, an audiogram and LinkedIn/Meta carousel.

Sponsor content site by Create – InvestKL

Visit the InvestKL site

Create produced a sponsored article exploring the ease of doing business in Greater Kuala Lumpur through open, international trade, a strong workforce, and business friendly policies, as well as how Malaysia is preparing its citizens for an inclusive and sustainable tomorrow.

Sponsor content site by Create – DP World

Visit the DP World site

From the journey of superfoods traveling across the world to getting aid to humanitarian crises, Create’s work for DP World revealed the stories that show the surprising hidden impact of logistics on every part of our lives.

Create developed a raft of digital, social, and native drivers with the support of Launchpad as well as a TV commercial.

Sponsor content site by Create – Türkiye Tourism

Visit the Türkiye Tourism site

As part of a campaign renewal, Türkiye Tourism aims to raise awareness of the country as a unique and ideal tourist destination for global travelers.

Articles and video cutdown were delivered across key social channels and digital placements to build readership and engagement.

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The power of branded content

Telling personal human stories creates the most emotionally resonant content. For your brand, this is most effectively brought to life through the power of branded content.

CNN branded content is 15% more likely to create an emotional connection than competitors

Impactful 82% would recommend CNN content

Positive perception 29% uplift on brand consideration

Create Responsibly

Create has joined Ad Net Zero initiative, working with AdGreen and Isla carbon calculator tools to obtain carbon neutral certification on global film productions and events. We will place sustainability stories at the center of campaigns, and ensure all films and events are produced with our carbon footprint front of mind.

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