CNN Create

CNN’s award-winning content studio. Crafting human-made brand stories, connecting brands and people.

20-years of storytelling

We are Create, CNN’s award-winning content studio.
Mirroring CNN’s commitment to truth and authenticity, we craft brand storytelling that drives marketing and advertising results.

Our cross-platform approach connects brands with the largest news audience in the world. From campaign development and insight-informed strategy to production and targeting, we create human-made stories designed to inform, inspire and engage global audiences.

For twenty years, the world’s most respected brands have trusted us to tell their stories. Watch the video to find out more.

Award-winning team

We combine creative craft, editorial thinking and audience insight to turn commercial objectives into meaningful brand stories. Inspired by people and informed by insight, our work helps brands connect with audiences through stories that inform, inspire and engage.

In 2025, Create won Best Cross‑Media Video Campaign at the European Video Awards for Türkiye Tourism, and the World Media Awards’ Social Good category for ViiV Healthcare.

The studio also took home a Bronze and a People’s Lovie for UK DBT in Branded Content: Public Service & Activism.

In 2024, Create was named Best Agency Team at the European Video Awards.

Türkiye Tourism
ViiV Healthcare
UK DBT
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View our creative work

Promoting brand purpose – Samsung

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Samsung set out to strengthen its reputation as a purpose‑driven tech brand. Building on earlier campaign success across CNN, Create produced two films and accompanying articles for the Generation Change branded content site.

The work was amplified through digital and social promotion across the CNN ecosystem, including TikTok, to engage younger audiences.

Invest. Live. Grow. – Thrive in Abu Dhabi

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An extensive branded content campaign told the stories of expats and entrepreneurs who found a new lease on life in Abu Dhabi – reimagining their industries, driving innovation, and accelerating the city’s growth.

The campaign featured four talent‑led films and nine branded articles on a bespoke content hub on CNN.com, enhanced by an interactive map inviting audiences to explore the city’s cultural and business landmarks.

 

Driving deeper brand understanding – Lexus

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Create produced a multi‑platform branded content campaign anchored by a brand film showcasing Lexus’ philosophy and innovation, while amplifying the brand’s presence at Milan Design Week.

Content was distributed across CNN’s social channels on YouTube and Instagram, with high‑impact placements on CNN.com driving audiences to an in‑depth branded article.

Transforming the world through innovation – Fujitsu Uvance

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A social, digital, and audio thought‑leadership campaign showcasing Fujitsu Uvance’s commitment to sustainability.

The campaign included the Forward, Better podcast series with Hannah Fry, featuring industry pioneers sharing what it takes to deliver successful sustainability transformation, alongside a video series, Mastering the Art of Sustainability Transformation.

Where Ancient Skies Meet Modern Astronomy – Visit Saudi

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Building on the previous campaign’s destination storytelling, Create produced a two‑part video and article series showcasing the allure of AlUla in northwest Saudi Arabia.

Star Quality followed astronomer Gary Fildes as he explored how AlUla’s vast desert skies and cutting‑edge science draw travelers closer to the mysteries of the universe. The Dark Sky continued the celestial theme, revealing the deep Arabic connection to the stars through the words of Hamad, a local Rawi (traditional storyteller).

 

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The power of brand storytelling

The most effective stories create connection. Brand storytelling works because it brings a brand’s values to life through real, human stories that audiences choose to engage with. The result is emotionally resonant content that informs, inspires and engages, strengthening brand perception in an environment where attention is earned.

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CNN branded content is 15% more likely to create an emotional connection than competitors'
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Impactful 82% would recommend CNN content
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Positive perception 29% uplift on brand consideration

Create Responsibly

Create sits on the steering committee of AdNetZero, using AdGreen carbon calculator tools to obtain carbon neutral certification on global film productions. We ensure all films are produced with our carbon footprint front of mind. Watch the film for the four steps we take to make brand films more sustainable.

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Your story starts here

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