CNN expands global Marketplace franchise
September 16, 2021
As the world rebounds from the pandemic, CNN is launching new-look CNN Marketplace Middle East programming across TV and digital platforms to tell the business stories defining and shaping the region, and examine how industries and corporations are adapting at a pivotal time of political, economic and social change.
From 18 September, CNN Marketplace Middle East will offer CNN’s global audience a front-row seat to exclusive interviews with the biggest names in business, unique access to centres of industry and innovation, and reporting from major events across the Middle East as they start to return, beginning with Expo 2020 Dubai.
As well as a monthly show on CNN International, presented by Eleni Giokos, Salma Abdelaziz and Jomana Karadsheh, CNN Marketplace Middle East will also include a dedicated new digital section on CNN Business and CNN Arabic.
This latest cross-platform programming is part of a continued global expansion of CNN’s business coverage through the CNN Marketplace franchise. This also comprises cross-platform strands for Africa, Asia and Europe. Major focuses for the CNN Marketplace franchise are technology, sustainability, automotive & mobility, health & medicine, energy, and e-commerce.
Reflecting this, CNN Marketplace Middle East kicks off by looking at how economies and companies in the Middle East are using technology and innovation to emerge stronger from the pandemic. This first episode explores tech transformation in Saudi Arabia, analysing the new retail revolution being driven by rapidly expanding companies. In the coming months, CNN Marketplace Middle East will explore topics such as how sustainability is informing business in the region and focus on the climate emergency and future of the planet. It will also cover the sector of sports business and events in the Middle East.
The expansion of the CNN Marketplace franchise bolsters the wider CNN International business offering including flagship daily shows Quest Means Business and First Move with Julia Chatterley. This addition will meet the needs of CNN’s large scale audience of global business influencers, which includes 67% of executives at companies with over $100M in revenue.
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