CNN: Evolving content for changing times

At the heart of it, the ethos remains the same – when working on our campaigns we still focus on telling a compelling story, produced to high production values and delivered to relevant audiences in a premium environment.

Sanad Kassem, Sales Director, CNNIC

May 7, 2024

Sanad Kassem, Sales Director, CNNIC, wrote a piece which has been published by Campaign Middle East. In the article, Kassem reflects on the past decade working for CNN and the seismic change that has taken place in terms of the way we work and how we deliver campaigns and content. Topics such as social media platforms, data strategy, and the use of AI were discussed within this context.

Read the full article here.

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