CNN and Samsung join forces to focus on a sustainable future
Through a compelling combination of solid storytelling, high-quality branded content production and distribution across CNN’s various TV and digital platforms, we believe this collaboration will create awareness around sustainability and inspire CNN’s audiences to play a part in building a sustainable future.Rob Bradley, Senior Vice President, CNN International Commercial
August 16, 2022
CNN International Commercial and Samsung Electronics are collaborating on a global cross-platform campaign that highlights the power of technology for a better future. The campaign shines a spotlight on sustainable and innovative technology that will engage our global audience and echoes Samsung’s vision of harnessing its technological solutions to contribute towards building a better world.
As part of this initiative, the editorial programming strand ‘Tech for Good’ has returned in partnership with Samsung. The cross-platform series will explore how technology is catalyzing our world, from connectivity to sustainability. Hosted by CNN anchor and correspondent Kristie Lu Stout, the third season of ‘Tech for Good’ launched in July.
The campaign also includes a new branded content series produced by Create, looking at technology that puts sustainability at the core within the coastal economy.
Read the full press release and more about the campaigns here.