Tini Sevak on ‘The Power of Purpose’

Today’s companies must pursue a greater purpose beyond simply profit and focus on building relationships that make customers feel deeply connected to the brand.

Tini Sevak, CNNIC’s VP for Audiences and Data

November 2, 2023

Tini Sevak, CNNIC’S VP for Audiences and Data, wrote an opinion piece titled ‘The Power of Purpose’ which has now been published by The PR, a leading trade publication in South Korea. The article explains the need for brands to be more purpose-driven and how CNN helps brands articulate their purpose to global audiences.

Read the full piece here. (Korean)

Share this article

Latest News