Vodafone Business

Raising awareness among BDMs

CNN Business Evolved webpage sponsored by Vodafone Business


Vodafone wanted to increase awareness and consideration for its portfolio of business services and products among international business decision-makers and small-medium enterprises.


We designed a high-impact digital campaign centred around a bespoke 12-month sponsored editorial series that examined the trends, technologies and innovations businesses need to understand in order to prepare for the future and succeed: Business Evolved.

This was a multi-touchpoint, discoverable and shareable solution with local market translation and licensing to ensure maximum reach and resonance.​

CNN Business Evolved website sponsored by Vodafone Business


Icon Dark Background - Mobile
47m Digital and social impressions
Icon Dark Background - Thumb Social
25k Social engagements
Icon Dark Background - Amplify
40% Uplift in spontaneous awareness
Icon Dark Background - Eye scan
54% Uplift in brand awareness

Campaign Deliverables


We developed a thought leadership style series that Vodafone could associate with to start, and lead, conversations about future trends and its business offerings, cementing the understanding that Vodafone is more than just a mobile network provider.

CNN Business Evolved article on Finnish Whim's city bike app sponsored by Vodafone Business
01 02


Content was posted on CNN Business’ social handles to engage with a wider off-platform audience, which was further amplified using CNN’s in-house social amplification tool, Launchpad.

CNN Business sponsored article for Business Evolved on Europe's AI regulations


This content was picked up by local media and licensed for Vodafone use, totalling more than 200 translated versions.

CNN Business Evolved content licensed to MSN web

Your story starts here

Want to target engaged audiences, license content or create authority for your brand?

Contact us